On July 9 to 12, 2015, the United States women’s open golf championship held in Pennsylvania Custer country club. Tag heuer chosen the time of beginning the open tournament to welcome Jessica Korda to join the brand image ambassador family.
Jessica keda, americans, 22 years old, lives in Florida brayton. She is young, interesting, fresh, outgoing, sincere, beautiful; She has a good sense of humor, and, more importantly, dares to laugh at herself. She will spontaneously communicate on social networks with tens of thousands of fans, she even takes herself picture in the golf course, in any case she can be at ease and unrestrained. She is modest and prudent, not put herself on high position, but when in the face of the game, she will go all out to win victory.
In the global professional golf tournament, Jessica keda is a kind of phenomenon, is also one of the most promising new star in women’s golf. However, she is not the first sports people in the family who stepped onto the world stage. In 2012, Jessica keda won the Australian women’s open golf championship laurel, she thanked his father Petr Korda, the single champion on 1998 Australian global professional golf tournament. The success of the sports elite families continues in a generation.
The CEO of the Tag Heuer watch department of the LVMH group Jean-Claude Biver said: “I’m glad to see Jessica keda choosing to become tag heuer brand image ambassador, the spirit of pursuit of champions and extroversion of bold and unrestrained character make her outstanding in the women’s golf sport. Pure talent, free spirit and disruptive new behaviors are what tag heuer has sought for a long time. Jessica keda is enthusiastic about communication, which will inject new vitality for the brand, let the tag heuer closely contact with the younger generation.”